With larger estate agents choosing to cover all of Greater London, and the rise of online estate agents, it’s easy to get swept along by branding and choosing your estate agent based on fame and percentages. But when you’re choosing an estate agent to sell your East London property, it’s important to find one with good local knowledge – it’s a key factor in selling property quickly and at the right price.

Here are the three factors that local estate agents understand when selling clients’ property:

1. Demographics

Different postcodes have different demographics. Some areas are full of family houses and have a stable population. Others see property being mainly bought by landlords and let to young professionals newly arrived in the capital. This affects the way that an estate agent like me markets the property to a potential buyer. For example, if you’re selling a flat that’s walking distance to the City, the fastest way to sell it would be to contact my network of landlords and property investors. In these circumstances, it can be possible to sell the apartment before it’s even been uploaded onto the website!

2. Character

Some properties are, for historic reasons, completely different from the other properties in the street. Maybe you’re the last owner-occupier in a street of rentals, or maybe you’re selling a rare residential unit in an area of commercial property. In theory, these properties should be difficult to sell, but with good local knowledge, your estate agent will be able to advise you on changes you could make to the property to bring it in line with the rest of the area to ensure that it appeals to the right market. Your estate agent might also be able to use local connections to reach out to the right buyer for an unusual property.

3. Pricing

Accurate pricing is the most important factor when you’re selling your house or apartment. Price it too high or too low and buyers will be put off. Fortunately, an estate agent with good local knowledge will understand why houses in a particular postcode fetch the prices they do, including the reasons why neighbouring properties have sold with incredible price differences! This understanding enables estate agents to value the property accurately and deliver a quick sale for the right price.

Dockleys estate agents in East London and Hertfordshire

If you’re planning to sell property in East London and Hertfordshire, Dockleys can help. Local knowledge is where we excel! I grew up in Hertfordshire and still have family there, and I now live in Bow – I know and love them both. I’ve noticed the pattern of people moving between East London and Hertfordshire – it’s that local knowledge that has made Dockleys what it is.

If you have property to sell or rent in East London or Hertfordshire, please contact me, Adam Dockley, on 020 3633 4440 to get started.